Original series · Veyra Originals
JYRA — A Veyra Studio Original Series
JYRA is an original cinematic AI racing drama created and produced by Veyra Studio in Melbourne. Four drivers. Different roads. One name. A story of friendship, rivalry, ambition, memory and the choices that define who we become.
Watch Episode 12 — Dice Run: The Sixth Jump
Prefer YouTube? Watch Episode 12 on YouTube.
A Veyra Originals production
JYRA is part of Veyra Originals, the studio’s own entertainment division. The series brings together long-form storytelling, recurring characters, cinematic worlds and original music through the same production approach we use for commercial projects.
Four drivers, one name
The series follows four drivers on different roads, bound by a single name. Across its episodes — from "Does the Crown Really Exist?" and "The Handshake" through "Flag Raid" and "Dice Run" — the story explores friendship, rivalry, ambition and memory as the drivers chase the crown.
Behind the Production
Every Veyra Original is an opportunity to explore cinematic storytelling, character continuity, visual direction and AI-powered filmmaking. The creative and technical expertise behind these productions also shapes our approach to commercial films and brand storytelling.
On JYRA that means keeping four recurring drivers — their faces, cars and worlds — consistent across twelve episodes, planning key scenes before production, and finishing every episode with editing, colour, music and sound.
How it is produced
Each episode is directed by people and produced with AI production technology: story and characters are written first, key scenes are planned, shots are developed for consistency across episodes, then finished with editing, colour, music and sound. It is the same human-led process behind our AI video production work for brands.
The Creative Process Behind the Film
The filmmaking techniques demonstrated in our original productions also inform our approach to cinematic advertising, branded films, music videos and commercial storytelling.